Campus Identity Standards
You can find .
Our visual identity is an important part of who we are. It sparks recognition and a sense of belonging. To maintain our reputation for excellence, it is essential that everyone work together to ensure the 91¶¶Òõ identity is applied consistently everywhere. A unified brand identity makes our university stronger.
University Marketing and Communications (UMC) developed guidelines for key identity elements, such as official colors, typography and sizing. Following these standards ensures consistency and accuracy for print and electronic communications and provides a foundation for retail apparel and marketing activities associated with 91¶¶Òõ.
It is the charge of the UMC office and the responsibility of everyone at 91¶¶Òõ to protect the identity of the university. These guidelines, created by UMC and approved by the Chancellor's Cabinet, protect the integrity of the university's identity and encourage close collaboration between the campus and licensed vendors who wish to reproduce and distribute them on apparel and other items.
. Identity packages for correspondence materials can be downloaded from the . Please submit an if your descriptor, letterhead or envelope is not found on the digital asset management site. If you have usage questions, contact UMC at devereauRE26@uww.edu
Licensing Forms and Procedures
Logos, seals, names, symbols and slogans associated with the university are exclusive property of the University of Wisconsin-Whitewater. Design approval for reproduction of the university's marks for resale or other commercial purposes, given away or for internal use, must have university authorization.
- 91¶¶Òõ student organizations: Student organizations are required to use a vendor who is licensed to produce 91¶¶Òõ trademarks when creating materials that include any of the university's marks. A licensed vendor will gain final authorization from 91¶¶Òõ on behalf of the group before production starts. View list of licensed vendors »
- Businesses wishing to apply for a license to use 91¶¶Òõ trademarks:
Additional Resources: